Ikea, Game of Thrones and the power of ‘reactionary’ marketing
A great example of why it's so important to be 'reactive' in your marketing efforts. Staying alert to current trends and adapting your...
The UK's largest provider of websites and e-marketing services to law firms. We work with over 220 law firms from small firms to Top 100 firms. We provide technology, content and services. Our clients' websites are updated with legal news almost daily. Our services include search engine optimisation, email newsletters and soon a new podcast service.
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A great example of why it's so important to be 'reactive' in your marketing efforts. Staying alert to current trends and adapting your...
Search behaviour in Google in changing. More and more people type and ask full questions in Google rather than keywords. With many mobile...
Despite Google's assurances, local modifiers still return on investment!
Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local...…
Once again security is at the top of the agenda. Don't get caught out - prevention is always better than the cure! Ensure your staff know...
For starters it is not "Selling" it is a way to engage your visitors, help promote your brand. But most of all it is about being SOCIAL!!!
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social...…
We all want to send that email that everyone opens. It's all about structuring an eye-catching subject line; we need them to be urgent,...
Majority of us hate these style of ads, even more so Google hates them. This quick article goes through best practices and what to avoid.
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry...…
We have a free download outlining our development plans for chatbots for law firms' websites. Why not check it out?
Everyone is talking about chatbots and their place in the legal industry - how can they make your firm work more efficiently? We're...…
What you put on social media and in emails lives in posterity!
A spate of cases involving solicitors being penalised for their use of language in electronic media has prompted the Solicitors...…
Google is releasing an ad 'filter' rather than a blocker to make the user experience more enjoyable. This means it's time to rethink how...
No more hiding behind backdated letters! With technology advancing, it's all too easy to prove when something was created.
A solicitor who fabricated eight backdated letters in one day has been banned from practising. Claire Margaret Wheeler, who was 27 at the...…
Also, results demonstrate the same queries rank differently depending on device - demonstrating that proximity and location are key...
Local brick and mortar based optimisation best practice and seo tips
How can brick-and-mortar stores improve the online experience for both users and search engines?
How many more firms are like this that we don't know about?
The Solicitors Regulation Authority has moved to shut down a well-known Hull firm, less than a year after its senior partner and owner...…
Something I see every day on law firm reviews, either the same surname or members of the firm leaving reviews...about their own work. How...
As the way people use search engines changes and becomes more conversational, so must your content. Appeal to the language that people...
Facebook shifts to a more mobile friendly interface - something that is becoming not only crucial for social media, but for websites...
If you ever come for an interview with me, please DO NOT ask these questions.
Visit the page I've linked to to find out five better...
Interesting article explaining how to optimise Q&A content for "position 0"
Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization...…
This is not something new, and something all firms need to take note of. The consumer will shop smarter now, and are different to the...
One to watch over the next 12 months, doubling monthly turnover to around £30,000. Social Media being a key driving factor.
Edward Hands & Lewis (EHL), a Leicester-based law firm with 15 branches, is planning to launch a national network of franchised offices...…
Curating "fake" Google reviews might come with a cost and is not recommended best practice.
Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the...…
By protecting your online presence with SEO best practices, you are ultimately making your brand more reliable in the long run.
In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us...…
Linking both stories and AMP I think is a great idea, however I am curious to know how paid for content will compete against organic...
basic but nonetheless top tips on local seo best practice
You will likely only rank in Google’s local packs for the city in which you’re physically located. If you’re opening a location beyond...…
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