For a social network with such potential, it's crazy how many overlook LinkedIn, and leave their profiles half-complete to collect dust. LinkedIn is a professional directory, a pool of potential clients and business opportunities waiting to happen - they just need one little thing: attention. We live in a time where people will judge you on your LinkedIn profile. this can't be denied any longer: how many times have you searched someone on social media before meeting them? It's not impatience, it's curiosity to know how a person presents themselves in the professional world. A profile photo of a person in a bikini clutching a bottle of vodka is the type of thing that might make a client think: oh, maybe not. In 2016, your social media presence - especially LinkedIn - can be make or break.