For a social network with such potential, it's crazy how many overlook LinkedIn, and leave their profiles half-complete to collect dust. LinkedIn is a professional directory, a pool of potential clients and business opportunities waiting to happen - they just need one little thing: attention. We live in a time where people will judge you on your LinkedIn profile. this can't be denied any longer: how many times have you searched someone on social media before meeting them? It's not impatience, it's curiosity to know how a person presents themselves in the professional world. A profile photo of a person in a bikini clutching a bottle of vodka is the type of thing that might make a client think: oh, maybe not. In 2016, your social media presence - especially LinkedIn - can be make or break.
Your LinkedIn profile can either present a compelling presence for you online, or it can just lie there like roadkill for people to pass by again and again. You can do absolutely nothing to drive people to your LinkedIn profile, but they will find it. This is because when someone does a Google search for your name and you have a profile or page on a major social networking site, it will pop up in those search results. If your profile has been crafted properly, that’s a good thing. If not, you are missing an opportunity to showcase your skills to potential clients and referral sources. Recent research shows that, like Facebook, Linkedin is really growing as a traffic referral source for websites.