Having a responsive website means you don't have to worry about prospective clients leaving your site due to lack of information or accessibility. The trouble with having a separate mobile site is that it's essentially a 'readers digest' version of your desktop site, and since we spend an increasing amount of time on our mobile devices, this minimalistic approach is no longer ideal.
We want to provide website visitors with all the information they need, and give them no reason to click away from your site.
1. Go responsive for mobile visitors. Lawyers can be slow to change, but when it comes to marketing, the status quo can hurt. Our law firm clients see at least 25 percent of their search traffic coming from mobile devices, and sometimes that figure is much higher. That means to stay competitive, you must provide content that’s easily accessible and easy to navigate from tablets, smartphones and desktop computers. The consequences of neglecting the mobile market can be serious. Recent data tells us that more than half of mobile users will abandon a site if it doesn’t load within three seconds. Even if your regular site loads quickly on a mobile device, your calls to action won’t be showcased effectively in that format, meaning you’re much less likely to convert visitors.