The Super Bowl in recent years has become a test for social and tech to see how fans around the world will interact with brands. This year it shows a massive move towards mobile. Again. Whilst it's more difficult to get people to think of a law firm, when it's all about Puppymonkeybaby (gross) the stats are clearly a move towards how users will interact overall in future.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%