Last night I saw a presentation by Sean Butcher of Torpedo and it actually taught me something completely new.
"Not tough, stupid!" I hear you cry.
Well, pipe down.
Rich Answers are the results you get to queries on Google like "How far is the Moon from the Earth". They are at the top of the search results, in prime position - so how do you get your answers in there? By getting your content shown as a Featured Snippet.
Roll the slideshare:
What are Google Rich Answers and why are they important?