Just because you took the trouble to sign up to all the Social Media platforms you could think of one rainy afternoon, you can't expect a strong web presence off the back of it by doing nothing.
What's worse is leaving them to go stale and complaining when no business comes off the back of it. While many outsiders of social media might think success with these tools is down to luck - and admittedly, some of it is - most successful brands who have a powerful online presence have worked hard to get it. There's a strategy behind the success - it's about developing a personality that stands out from the crowd, it's about positive customer service experiences and keeping your ear to the ground for upcoming trends. If you can assert all these things on a regular basis, you'll soon start to see the rewards.
You took the time to set up your social media accounts. You have followed best practices and filled each profile out perfectly. You even did a great job of posting regularly for the first week or so … and then you gave up. Other work took priority. Unfortunately, your profiles are now showing signs of age, and a stale social media account is worse than none at all. By remaining silent on social media, you are quietly showing the world that you do not care to remain current or to engage in dialogue. Get back on the right track and start posting on a regular basis. You can use free (and paid) social media management platforms like Hootsuite and Buffer to help you keep your profiles fresh.