Just because you took the trouble to sign up to all the Social Media platforms you could think of one rainy afternoon, you can't expect a strong web presence off the back of it by doing nothing.

What's worse is leaving them to go stale and complaining when no business comes off the back of it. While many outsiders of social media might think success with these tools is down to luck - and admittedly, some of it is - most successful brands who have a powerful online presence have worked hard to get it. There's a strategy behind the success - it's about developing a personality that stands out from the crowd, it's about positive customer service experiences and keeping your ear to the ground for upcoming trends. If you can assert all these things on a regular basis, you'll soon start to see the rewards.