Number 1 on the list, and quite rightfully so is - Listening In. By using a reputable listening in tool, you can gain invaluable insights into your customers. You can also begin to understand their behaviors, preferred tone of voice, hobbies, interest…the list is endless!
From this you can then begin to create quality content for your chosen audience, that will in turn add value to you social following.
Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do.