If you read back over your last week's worth of social media posts and nothing jumps out at you, catches your eye or pushes you to click-through, chances are the same thing is happening with your followers.
Don't post for the sake of posting - instead, stay in the loop with what content interests and engages your followers/connections. Take note which of your posts were successful in starting conversations, and try to replicate them. If you're just spam-posting and getting likes or shares from bots, you're not making the most out of these platforms. While you should aim to post frequently, it's definitely quality over quantity in this case.
Your social media plan should revolve around periodic communications that maintain top-of-mind awareness so that people remember you when they need your services. The challenge is doing this without becoming an “Internet boor.” Today, most social media for business has moved away from conversations to bald-faced promotion — that is, one-way conversations. It has become the equivalent of the highway billboard: a sales message looking for an audience. But if your message is all about sales and self-congratulation, your audience will disengage — either officially, by unsubscribing or blocking, or unofficially, by ignoring your communications. If this happens, you are just whistling in the electronic wind. To keep your audience connected, your messages should seek to engage, inform and support. Provide information that is of interest or value, and engage in conversations that are helpful or useful.