It's always great to keep on top of social media updates, regardless of whether you use these platforms or not. It will provide an overall insight into digital marketing and may provide a key opportunity for your business.

This week in social media

Happy, angry, shocked, smiling face?

Facebook has launched reactions globally letting you show exactly how you feel when reacting to a post. Canvas has also been launched for businesses, providing “full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.”

Snapchat have introduced on demand geofilters- this essentially allows you to create your own filter for a particular event. This could prove popular with the upcoming wedding season, allowing your guest to create a Snapchat story with a geofilter designed especially for the occasion.