The digital world is evolving rapidly and marketing strategies seem to become out-dated at a blink of an eye. Whilst trying to keep up with these trends and new strategies, many law firms often forget the basics.
Analysing your clients data is a vital part of success. Knowing your clients needs and demands can not only give you an advantage, but also an insight to what is working best for you as a company.
Your customers are engaging with your business across an increasing number of touch points – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalised, and consistent experience. This expectation continues to be a challenge for businesses, which have to manipulate enormous amounts of data to try to understand how to effectively engage each individual.