An excellent article on the Law Crossing website, but unsure who it's authored by. Talks about a number of myths & confusions that law firm have around their marketing positioning, their competitive landscape and how they add value in their client relationships. Worth a read
Most law firms are pretty good organizations, but very few of them are truly great organizations. Many firms are held back from achieving real greatness by a set of myths about their current position. The resultant misconceptions and self-delusions drive fuzzy or non-existent strategies.
http://www.lawcrossing.com/employers/article/900044969/Self-delusion-among-Law-Firms/
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