This update is huge! Adding pictures and videos to your tweets no longer eats up the word count.
One of the biggest complaints from Twitter users – especially marketers – has been that adding user names, photos, videos, and GIFs to your tweets takes a huge bite out of your precious 140-character limit. Now those limits are history. Or, they will be once they’ve rolled out to your account. Twitter yesterday announced it was beginning to officially roll out some big changes to loosen its 140-character limits. We knew these changes were coming because Twitter told us in May, just not when. But now they’re here.