Did you know many companies on Facebook are posting content you can't see?
It sounds peculiar, but in terms of marketing there are ways in which these posts can be really useful.
In short a dark post is a post that is not publicly visible on your Facebook page. This may be because it is unpublished, hidden or running as sponsored content. Why would a marketer want a post to not display publicly? There are a few different scenarios where this happens, and a few good reasons to do it.