As a regular human, I just want to let all solicitors know that their legal-jargon filled blogs or reports on cases are of no interest to me. And that should matter, because your clients are regular humans.
Your aim should be to engage your client on matters that concern them in a way that they will want to read about.
Stop trying to sound smart. Big or obscure words don’t make you look smart. In fact, an article in Applied Cognitive Psychology found the opposite is true. Long sentences can make it appear that you don’t know the topic, and so are writing around and around it to obfuscate the fact. Similarly, no one likes to be labeled as too clever by half. It’s the quickest way to turn off a reader.