It's time to avoid quick-fixes and easy wins. If you're in marketing, you're in it for the long-haul. It's about people and conversations, which means creating engaging campaigns.
Marketers are often pushed for quick wins and instant results, in order to meet the team’s short-term KPIs. The business wants more leads and sales, and the result is a mad dash for quick fire digital marketing tactics, in place of following a long-term, more robust plan. But at what cost? That longer-term plan is the one that meets the goals and objectives that matter.