Personalisation can increase the open rates of your emails by 26%, proving that it's just a little change that can really make the difference to your email marketing campaign...but are you actually implementing it? Find out what you can do right now to make your emails that bit more personal.
One of those overlooked tools is email personalization. But personalization is an underused tactic by marketers and those that are using personalization only scratch the surface, by including a first name in the subject line or email. In a recent survey, improving email personalization ranked as the number one goal for 38% for marketers and was rated as the number one challenge by 36% of the survey participants.