Search behaviour in Google in changing. More and more people type and ask full questions in Google rather than keywords. With many mobile appliances suitable for voice search, this also becomes increasingly popular.
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The “10 blue links” that searchers have been trained to consume for the last two decades are giving way to a brand-new way of searching and discovering — an experience that is driven by the most natural of ways for humans to interact: by voice.
http://searchengineland.com/optimize-next-generation-search-voice-280900
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