A great example of why it's so important to be 'reactive' in your marketing efforts. Staying alert to current trends and adapting your marketing content accordingly will go a long way towards getting your brand noticed online!
And with Winter coming (sorry), Ikea posted a do-it-yourself guide on its Facebook page that gave shoppers all the steps needed to make their own winter-warming Jon Snow threads. The series of posts became a viral success gaining attention from publications such as Time Magazine. In fact, the reactive campaign has reached 151 million internet users, who have posted 83,500 messages in reaction, while delivering 778 million global impressions. This has also had a halo effect on the product itself, with a 775% rise in searches for the SKOLD rug and a “good impact” on sales, according to Ikea’s UK marketing director Laurent Tiersen.