When in Google Analytics, it's important to remember that 'direct' traffic is a bit of a misnomer these days. Read this article to see what else falls under that umbrella...
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We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic. Most people have the wrong idea about this traffic though. To this day people still say that it’s one of the following things: * Clicking on a saved bookmark * Typing in a URL by hand
http://www.seerinteractive.com/blog/direct-traffic-is-dark-traffic-and-thats-ok/
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