Not only is Twitter tweaking its ad offering to make it more user-friendly, it's also planning to put more focus on ROI.
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Twitter‘s CEO Jack Dorsey has promised to overhaul its ad offering to make it a more attractive proposition to advertisers after admitting it was previously too complicated, making it hard to see its point of difference.
https://www.marketingweek.com/2017/09/14/twitter-overhaul-clunky-ad-offering/
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