Your 'About Us' page is your chance to show that you're human! So often companies ask me if they need it... yes! Use it to let your potential clients know that dealing with you is dealing with a group of people not dissimilar to them. The tips here are great for anyone struggling with where to start.
Often ignored until the last minute before launch (and thereafter), many small businesses seem to use their “About Us” page as the dumping spot for all the boring, dry information that “needs to be on the site but didn’t fit anywhere else”. What the owners of those About Us pages don’t realise however, is that they’re missing out on a huge opportunity: the chance to begin earning the trust that leads to sales.