Content is more important today than ever. Content drives credibility of of your services showing you to be sector specialists. I still see "copy & paste" articles with a few words changed here and there. Please take note of this article!
Google’s Freshness, or “fresher results”, update – as the name suggests – was a significant ranking algorithm change, building on the Caffeine update, which rolled out in June 2010. When Google announced an algorithm change on November 3, 2011, impacting ~35 percent of total searches (6-10 percent of search results to a noticeable degree), focusing on providing the user with ‘fresher, more recent search results‘, the SEO industry and content marketers alike stood up and took notice.