Great advice for any lawyer delving in to the world of social media for the first time - especially as a BD tool. Your clients are out there using these platforms and giving you intelligence that would have taken years to curate in the past. Use it!
Perhaps you have successful colleagues or competitors who blog, independently or on their firm websites, or who regularly share content on LinkedIn and Twitter. These lawyers likely owe some portion of their robust reputations as thought leaders, experts or “players” to their strategic use of social media.