According to Moz, in 2017 GMB signals accounted for 19% of the top ranking factors that get your business into that tiny bit of 3 spot real estate in the local map pack. In 2018 it's 25%. And that means it's a perfect time to look at all those new post and video features, as well as maintaining and updating those tired old/few/non-existant photos and crack ahead of the competition.