With the final switch to mobile-first indexing, any above the fold Google shenanigans are likely to have noticeable effects on mobile traffic at the very least...
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The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016.
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