Twitter trials an expansion beyond 140 characters
The news has had a mixed reaction from users, many of whom would have preferred an 'edit' button over an increased character length....
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GDPR: Don't panic on data protection
With the regulations coming into force in May, you have just 8 months to ensure compliance. You can't afford to wait as some processes...
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Dark social sharing means that you aren't tracking 87% of content shares
This tool is great - you can start to try to measure all of the shares that are usually not trackable, which represents a huge proportion.
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When reviewing content performance, especially social shares, marketers are finding there are many dark social channels which are much...…
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Direct traffic is dark traffic - and that's okay
When in Google Analytics, it's important to remember that 'direct' traffic is a bit of a misnomer these days. Read this article to see...
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Don't let your guard down when using social media
I like to only connect with people I know or have spoken to on LinkedIn... do you accept requests from people you don't know? Beware the...
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